�Success means taking full ownership of every project, guiding it from start to finish, while keeping the customer at the heart of everything we do. Be a driver, not a passenger."
Shannon�s journey in sales is marked by a unique blend of passion, adaptability, and a knack for innovation. From her early days in telecoms to becoming a pivotal female figure in the construction technology industry, her career path reveals a deep commitment to driving results and embracing new challenges. This month�s Voices of Evercam offers an inside look at Shannon�s career highlights, her approach to client success, and her vision for the future of construction technology.
Please share a bit about your background and how you ended up in construction technology.
Absolutely! My career began in a rather unexpected way. During college, I was waitressing one summer and impressed a customer with my multitasking skills. It turned out he was the CEO of Hill International, a top construction management firm, and he offered me an internship. This early exposure to the construction industry was eye-opening. After that, I interned at Greenhouse Software, which gave me insights into the startup world and the importance of a well-run sales development program. After graduation, I started at AT&T, where I honed my sales skills, and then moved to Intellisite, where I first encountered video analytics. This experience set the stage for my current role at Evercam, where I�ve been able to merge my interests in technology and construction.
What strategies do you use to ensure client success at Evercam?
The most important piece of the puzzle is understanding what our clients are trying to get out of Evercam and aligning expectations. We need to make sure we're providing them with the right solutions. Once we get that right, the next steps are adoption and enabling them to get the most out of their investment in line with their goals. This involves training and working with their internal project administrators to align Evercam with their project and business needs.
It's all about education. We understand and listen to their goals, set expectations, and educate them. If we get those three things right, value will be realized, and they will become our friends for life and want to stay with Evercam. It's a partnership, and every employee and department in the company plays a role in making our customers successful.
How do you see AI and data analytics shaping the future of the construction industry?
It's incredibly exciting to think about where AI and analytics can take construction intelligence. Evercam has been capturing billions of images on job sites for over a decade now. And those images have already saved clients tons of time and money - resolving disputes, catching mistakes early, and sharing best practices across projects.
But we're really just scratching the surface of the value trapped in all that visual data. With AI, we'll be able to turn images and video into words, numbers, trends - automatically quantifying productivity, safety, quality. Imagine being able to instantly analyze progress across all your projects, pinpoint delays, see what's working and what's not.
And not just looking backwards, but using AI to predict issues before they happen and course-correct in real-time. We'll unlock insights that save lives, not just dollars. The future is being able to see the full timeline of your project - past, present and future - and make data-driven decisions to optimise every aspect.
We're already seeing �30,000 in average savings per project. But that's going to be multiplied as we apply AI across the treasure trove of reality capture data we have. It's an exciting time to be in construction tech. We're going to see a step-change in what's possible.
Can you share a specific success story or impact of your work at Evercam?
One of our clients, UPS, has been a massive part of our hardware roadmap and improving our hardware product for self-installation. We started working with them on a few projects, and now we're their preferred and exclusive reality capture provider in the US.
Kevin Wooldridge, one of the core adopters team at UPS was initially skeptical about Evercam. Now, he's a complete convert. He says that Evercam has saved him over 30 hours of windshield time and well over $50,000 in rework on his last project. It's not always the big things that make the most impact; it's the small moments where you make someone's day a little bit easier that bring the most satisfaction and joy to the job.�
What are some of the common challenges faced by the construction industry, and how does Evercam help address them?
One of the major challenges in the construction industry is interoperability � the ability for all the data to flow together across different phases of construction. There are various technology tools and silos, and they don't connect well.
Evercam is working towards bringing that all together in a full circle, capturing data so that customers can visualize, analyze, and learn from it for future projects. Evercam provides an open API that makes it easy for customers to ingest their data and push it out to their custom applications.
Another one is safety and risk management. There's difficulty in ensuring safety compliance, proactively identifying risks, validating insurance claims, and accurately predicting safety risks. Evercam is helping customers by providing trainings specifically for safety, aligning with their safety manuals, and building out additional value through our AI capabilities to make identifying risks and learning from incidents easier.
You�ve had a remarkable career trajectory. Can you tell us about a pivotal moment that defined your current role?
When I started 3.5 years ago, it was just me and another early US hire trying to establish Evercam's presence in the US from scratch. We had to be scrappy - no marketing budget, just manually emailing and calling prospects. But we discovered there was real product-market fit.
I loved the prospecting side, identifying those pre-buying signals you just don't see in other industries. I excelled at getting our foot in the door. But very quickly, we saw a gap between marketing and sales in how leads were handled. Every region did it differently. So, I took the lead in standardizing our lead management processes and building out a BDR team to bridge that gap. We made our first hire in APAC, and just figured it out as we went.
The goal has always been to replicate myself - to build a system and a team that doesn't rely on any single individual to survive. The BDR is now under Yuri's leadership. She stepped into my shoes and then some. That's when the need for customer success became truly apparent. We realized the first sale is just the beginning of the project lifecycle. I transitioned to heading up Customer Success, partnering with Eoin who had built an incredible team from the ground up. We�ve realized over the last 12 months ensuring our customers are successful is the key to unlocking value, building champions, and big picture long term revenue growth � which is why we are investing significantly in building a more customer-centric culture and bringing the CS team to the next level of maturity.
How do you ensure that Evercam remains customer-centric and continuously adapts to client needs?
True customer-centricity at Evercam starts with deep understanding. We put the customer at the center of everything we do, listening, educating, and iterating to truly grasp their project and organizational objectives. From the initial sales interaction, we uncover their reality capture goals and define success before a project begins. We then educate customers on how to maximize the platform throughout each milestone, ensuring they understand their specific project goals, pain points, and measures of success. Setting clear expectations upfront is crucial. We ensure our entire team is aligned with the client's vision, fostering a shared sense of purpose. A committed site contact is key to successful projects, and gaining buy-in from the client is essential. We want every interaction, from sales to onboarding to ongoing support, to reinforce that we "get" them and are laser-focused on driving the outcomes they care about.
Beyond technology, we invest heavily in change management and adoption. Tailored training, collaboration with client administrators, and ongoing support empower them to fully embrace Evercam and realize its value.� We try to impart that client-centric mindset across our whole team.
At the end of the day, if the client isn't vocally thrilled with the impact we've had on their business, we haven't succeeded. So we're relentless about chasing down those "a-ha moments" where the value of Evercam clicks for the very first time, and many more following!
What are some of the most common client feedback or requests that have led to new features or improvements at Evercam?
Client feedback has been key in shaping Evercam�s product development. For instance, we received feedback from UPS and other clients about the need for more self-installable hardware and better integration capabilities. This led to improvements into our hardware product and installation process, and led to the creation of Evercam�s user manual. Cody Whitelock at Barnhill started as a customer, and has evolved into a close friend consultant and podcast host for evercam following his series of useful product feedback, including the weather functionality and drone view volumetrics. Enhancements in these areas have been directly influenced by the needs and requests of our clients, demonstrating our commitment to continuous improvement based on user feedback.
You mentioned the importance of leaning on and supporting other women in the construction industry. Can you elaborate on that and share your thoughts on the challenges and opportunities for women in this field?
Being a woman in construction presents both challenges and opportunities. The industry needs our unique perspectives and ways of thinking. While it's still a male-dominated field, other women are paving the way and serving as trailblazers, like Nancy Novak at Compass Datacenters. It's important for women to lean on and support each other to help us all succeed.
As a rising female leader, I'm learning to balance the collaboration and empathy typically expected of women with the assertiveness and efficiency needed for strong leadership. Part of my journey is highlighting these double standards when I see them with my colleagues, while also leveraging my unique strengths as a woman to lead effectively.
There are definitely challenges, but I believe the opportunities are greater if you seize them and run with them. Evercam and our founders, Marco, Randall and Vinnie, are committed to supporting and propelling women and folks from different regions and backgrounds. My career has skyrocketed at Evercam over the last 3.5 years, and I�m beyond grateful for the amount I�ve been able to learn and grow here in such a short amount of time. I am wholeheartedly committed to paying it forward by empowering and advancing other women within our company. I'm proud to be part of a culture that provides opportunities for all of us and taking continuous steps towards creating an even more inclusive environment.
How do you balance your career and personal life, especially considering your rapid growth and leadership role at Evercam?
Balancing career and personal life is something I'm still learning to do. I've realized that to be productive in your job, you need to have that balance. In the past, I would work long hours because I enjoyed it, but I've come to understand that neglecting other aspects of life, like taking care of yourself and spending time with family, can lead to burnout.
I've made a commitment to myself to disconnect on weekends, sometimes even deleting work-related apps from my phone. I believe that this balance not only makes me a happier person but also a better colleague and a more productive employee. It's an ongoing learning process that I'm embracing.
Imagine it's the year 2030. What headline would you like to read about Evercam or construction technology?
I would like to read, "Evercam Saves Lives." I genuinely believe that we have the power to not just bring efficiencies, productivity, and collaboration to the workforce but to make construction sites safer places to work. It's an impactful mission to be a part of.
